What is digital marketing ?

What is digital marketing?

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time.
As much as people toss around “digital marketing”, I get the impression that we’re not all on the same page in terms of what it actually means. Just a few weeks ago, we posted a digital marketing
predictions post that now has nearly 8,000 social shares. Both the answers and the feedback were quite varied.
To get an handle on how brand digital marketers view the topic, I reached out to a number of practitioners and executives to ask them directly: