Marketing Day

Marketing Day: SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How Amazon dominates the competitive search landscape
  Mar 8, 2018 by Digital Marketing Depot
  Analysis of consumer electronics and department store retail categories in the US and UK suggests that Amazon’s paid search ad spend is behind the e-commerce giant’s continued market growth. The scale and impact of their paid search investments eclipses their closest rivals.
• SourceMedia moves into dynamic native ads
  Mar 8, 2018 by Barry Levine
  The publisher is launching three types of native ads designed to move a B2B buyer along in the buying funnel.
• Mobile marketing: How to fulfill the app retention mandate
  Mar 8, 2018 by Kristin Cronin
  Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.
• Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
  Mar 8, 2018 by Ginny Marvin
  The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
• YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
  Mar 8, 2018 by Amy Gesenhues
  Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing.
• 30 questions to ask that so-called PPC ‘expert’ before hiring him/her
  Mar 8, 2018 by John Lincoln
  Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
• The ultimate guide to bot herding and spider wrangling
  Mar 8, 2018 by Stephan Spencer
  In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• What’s the real strategy behind Amazon’s acquisition of Ring?
  Mar 8, 2018 by Barry Levine
  For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.
• Ad fraud allegations continue to besiege Newsweek Media Group
  Mar 8, 2018 by Ginny Marvin
  DoubleVerify says it found fraudulent code on the company’s Newsweek and International Business Times domains.
• Accelerating your AI journey — 5 steps to get CMOs started
  Mar 8, 2018 by Jim Yu
  Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.
• Drawbridge pulls its ad business out of Europe ahead of GDPR
  Mar 8, 2018 by Robin Kurzer
  As the deadline for GDPR compliance nears, will other companies follow suit?

Online Marketing News From Around The Web:

• 23 Ideas for Marketing Posts on Instagram, MarketingProfs
• 6 fresh social media content ideas for spring, VerticalResponse
• Connecting Women in Business, Facebook Business
• How can marketers avoid controversial campaigns?, Econsultancy
• International Ecommerce Issues: How to Diagnose through Data, Shopify
• Morningstar shares their marketing stack in The Stackies, Chief Marketing Technologist
• Snapchat’s Insights Tool: Too Lil, Too Late for Top Influencers?, MediaKix
• Social Doubt: Beware the downside of social proof in social media marketing, MarketingSherpa Blog
• Three ways GDPR will make us all smarter, Digiday
• Why a Digital Mindset Is Key to Digital Transformation, CMS Wire